MAGNETIC BUSINESS

Selected Stories

Magnetic Business is not a formula. It is about connecting, inspiring, imparting. Some of our favorite stories are told here, born out of connection, purpose and intention.

Cassandra Vantriet

Cassandra Vantriet is a business coach, wellness entrepreneur and podcast host based in Kelowna, Canada. Our project included developing her personal brand, from mindset to branding assets, as well as design tools for her podcast, social media and passive income online courses.

  • Consulting & Personal Branding

    Integrating Cassandra’s mission, goals and vision, we crafted a complete, authentic and impactful Personal Brand.

  • VISUAL Assets

    Building on Cassandra’s desire to offer online courses and generate passive income, we crafted templates for website and social media, and structured online courses templates that could be effortlessly adapted into new themes and courses.

  • Visual Direction and Storytelling

    First impressions matter, and sometimes images speak louder than words. We curated an artful, editorial visual board and created a comprehensive visual and branding guide to support social media, blogs, website, and printed material.

CASSANDRA’s RESULTS

The deliverables consisted of Mindset + Business Coaching & Complete Brand Identity, including:

  • Main logo & secondary logo design

  • Podcast logo

  • Color & typography

  • Art direction

  • Visual Storytelling for website and social media

  • Online course structure and visual assets

  • Comprehensive Brand Guide including Messaging, Strategy, and Visuals

Cassandra walked away with a complete personal brand, confidently embodying her vision, and able to effortless adapt her branding assets to courses and other passive income tools.

Satamber

Satamber offers handcrafted jewelry, sacred adornments and lifestyle tools to customers who are looking for ways to feel more energized, protected and spiritually connected.

  • BRANDING REFRESH

    Integrating messaging, strategy, and design in a way that reflected the brand’s mission while conveying elegance and modernity.

  • VISUAL STORYTELLING

    A visual refresh for social media that reflected depth and elegance, while maintaining the brand’s vision on inclusion and approachability.

  • Messaging & Design

    Brand messaging and graphic design were aimed at creating more of a consistent feel and brand identity, while integrating it with quantified marketing strategies.

SATAMBER RESULTS

Social Media engagement was up by 65%.

Most importantly: during the duration of our project (5 months total) the brand sold more units than it had sold in 4 years since their inception.

linda helisto

Linda is a former sales executive turned marketing specialist. Our initial work involved Business and Mindset Coaching, and through a transformational journey a new idea and brand unfolded. This project focused on building a Personal Brand through striking visuals, while strategizing a business plan and creating a website that embodied Linda’s multi-faceted, renaissance nature.

  • Coaching & Complete Brand Development

    Business Coaching, Branding, Marketing Strategy and Visual Assets - a complete package to bring Linda’s brand to life.

  • VISUAL STORYTELLING

    A complete guide on visual storytelling embodying Linda’s message of “Ease is the New Hustle”, and Linda’s core program “Somatic Sales”. This work includes in-depth research, artistic direction, image curating and visual guide.

  • Web Design & SEO

    A striking, authentic website with guidance on how to make future edits.

Linda’s RESULTS

Mindset + Business Coaching & Complete Brand Identity

  • logo design

  • color & typography

  • photography & Art Direction

  • Visual Storytelling for website and social media

  • Brand Messaging

  • Brand Strategy

  • Web design & SEO