How Multiple Interests Boost Your Brand Identity
Written by: Roberta Vommaro
In this fast-paced and interconnected era, the notion of specialization and niching-down has been challenged by a new breed of high-achievers - the Renaissance types. I’m talking about multi-talented individuals with a myriad of interests, skills, and passions. On this blog I explore how being multi-passionate is exactly what can help you stand-out in the market.
1.Don’t follow the trend - create a trend
Being a Renaissance High-Achiever is a superpower that sets you apart. When others are trying to fit into rigid molds, you're breaking free and creating your own path. When I quit Law to teach Yoga and Meditation full-time, no one in my network was doing this. And I mean no one. On one hand being a trailblazer was somewhat lonely: I was the first (and only) one in my large network of lawyers, doctors, and high-achievers to even practice yoga - let alone teach it. I was often seen as “different”. On the other hand, standing out from the crowd meant I became the go-to-person for anyone who was curious to try yoga or meditation. Sooner than I thought, these practices started to become popular in my network (and frankly world-wide) and though I still stand-out as the “lawyer who teaches meditation to high-achievers” (I mean, I even offered a TEDx talk on this), the truth is that not fitting into the box in front of me allowed me to create my own.
2. Everyone has a Personal Brand
Whether you run a business, are a career person, a successful lawyer, or a skilled wellness specialist, the truth is, unless you live under a rock, you have a personal brand. And why does it matter? Building your personal brand creates a sense of familiarity and trust with your audience, establishing reputation, goodwill and ultimately, success. My friend, client, and spectacular business owner Cassandra Vantriet recently shared how she only truly connects with a brand once she gets to see who is the face behind it - the owner, CEO, or founder. People connect with individuals more readily than they do with faceless entities.
For Renaissance High-Achievers, the concept of a personal brand becomes even more crucial. With our diverse range of skills and offerings, it's easy for our endeavors to appear scattered or unrelated. However, through building an authentic personal brand, owning and personalizing the brand story (YOUR story), you can weave a powerful narrative that ties all your passions together into a cohesive and compelling unit, building understanding and resonance. Share your journey openly, weaving in the various chapters of your life. Your audience will connect with your story on a deeper level, appreciating your honesty and vulnerability. Authentic storytelling humanizes your brand, making it relatable and inspiring to others.
3. Holistic Problem-Solving
Another way of describing us Renaissance High-Achievers is “we are holistic”. This means that we can tackle any challenge/ problem from multiple angles, drawing from different areas of expertise, and providing solutions in a unique and innovative way. One of my Renaissance High-Achiever clients, a fellow lawyer who was also passionate about marketing, recently found herself working for the fintech industry. She was initially hired for a position as “head of marketing”, but when the company found out she had a legal background they quickly started to rely on her for some much needed legal input (the fintech industry is new and much of the current legal instruments are simply not applicable). As a Renaissance High-Achiever, she is uniquely positioned as someone who understands marketing, product development and Law and it did not take long for people to notice she was capable of providing solutions no one else could. Shortly after starting her job, she got promoted to the policy making area, working directly with the CEOs, and she is on track to make her first million now, under the age of 35.
This illustrates how this holistic perspective is what enables you to see the bigger picture and find creative ways to address complex issues. This is exactly your uniqueness, or your competitive edge, setting you apart from others who follow the conventional problem-solving approach.
Why it works
In a world where specialization often reigns supreme, Renaissance High-Achievers stand out by embracing authenticity, personal branding, and a holistic approach. By leveraging your diverse skills and interests, you can create a unique brand identity that appeals to a wide audience while staying true to your values. In doing so, you can truly become standout brands, either as an entrepreneur, business owner, or in your career, leaving a lasting impact on your industry and the world at large.
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